Day within the Life: Lindsay Derby, Design Lead

Meet Lindsay Derby, Design Lead at HubSpot. As a product designer, Lindsay is answerable for turning concepts into options. Lindsay can be one of many 2024 Management Council members for the Households@HubSpot worker useful resource group. Learn on to be taught extra about what it’s wish to work within the Product Design position at HubSpot. 

Inform us about your position. What do you do for HubSpot?

As a product designer at HubSpot, my job is to behave as a inventive drawback solver for my product space. I’m answerable for taking an concept and turning it right into a tangible, user-friendly resolution. This implies discovering out what customers want, taking a look at tendencies and behaviors, and designing an answer that appears nice and works effectively. 

I work carefully with a cross-functional staff of engineers and product consultants to make sure that we meet our buyer and firm objectives. I work on the product imaginative and prescient, set up design ideas, design prototypes, and conduct person analysis to collect suggestions, and iterate on the design. 

As a design lead, I additionally act as a mentor and coach to different designers, serving to to upskill the staff, and help them of their venture execution and profession objectives. 

What does collaboration appear to be in your staff? 

We’ve a cross-functional product staff made up of design, product administration, and engineering. We’ve weekly conferences collectively to align on venture objectives, talk about progress, and share concepts. I’m answerable for proudly owning design choices and presenting findings to stakeholders. I additionally ceaselessly collaborate with different UXers on our staff by sharing work, and giving, and receiving suggestions. 

What’s your favourite a part of your job?

My favourite a part of the job is lastly seeing a buyer’s first response to a brand new characteristic or product. After working so lengthy to craft an preliminary resolution, seeing them work together with the stay software program is at all times probably the most unimaginable studying expertise. The trick is to not get too connected to the primary draft. The thrilling half for me is seeing the place customers can full duties simply and, extra importantly, the place they cannot. I at all times depart these analysis periods bursting with concepts on easy methods to iterate on the design and make it higher.

What do you discover most difficult about your job? 

Essentially the most difficult a part of the job is balancing all the assorted stakeholders. You will need to take into account management and firm objectives, market wants, person wishes, and visible design greatest practices and preferences. These all carry a whole lot of weight, and it may be straightforward to lose sight of 1 right here and there all through an extended product improvement cycle. 

What’s one piece of recommendation you’d give to somebody desirous to develop into a HubSpotter?

I might say adaptability is vital. HubSpot, like several tech firm, strikes shortly and priorities are always shifting to help rising tendencies and applied sciences, competitor developments, lengthy and short-term product imaginative and prescient, and innovation. You will need to illustrate a willingness and eagerness to develop and circulate with the modifications.

What are a couple of methods you steadiness work and life? How does HubSpot’s flexibility/hybrid work model assist with this?

That is one in all my favourite issues about HubSpot. I’m trusted as an worker to work the place and the way I have to so long as I’m nonetheless delivering my greatest work. As a mum or dad, this helps me steadiness the demanding wants of my private life and my profession. For me, this seems like signing off at 5 PM to prioritize household dinner, putting blocks on my calendar for issues like faculty drop-off and lunch, and most significantly, seeing my coworkers empowered to do the identical. These items are revered and we’re inspired to prioritize psychological well being.

What are the highest 3 belongings you love about your position and staff?

1. I like the willingness to attempt new issues. My staff is not afraid to attempt one thing, try it out, scrap it, and construct it once more. For me, this retains issues attention-grabbing and makes me take pleasure in exhibiting as much as work with new concepts. 
2. I additionally love the empathy and help I’ve seen from my fellow HubSpotters on a human stage. Work is simply part of us, and I’ve seen a whole lot of real care prolonged to others. 
3. My favourite factor about my position is that I get to be concerned from conceptualization to manufacturing. Product design at HubSpot isn’t simply concerning the visible. We’re trusted companions with a seat on the desk from day one.

Inform us about any communities at HubSpot you’re part of.

I’m on the management council for the Households@HubSpot Worker Useful resource Group. It’s so rewarding and I like being concerned on this manner!

Study extra about alternatives on HubSpot’s UX staff right here, and be taught extra about all issues HubSpot Life over on Instagram.