Meet Rakky Curvelo (she/her), a Senior Advertising Supervisor who has been at HubSpot for nearly three years. Based mostly in Eire, Rakky leads HubSpot’s advertising efforts in Brazil. Learn on to be taught extra about Rakky, a typical day in her position, and the communities she’s part of at HubSpot.
Inform us about your position as a Senior Advertising Supervisor. What do you do for HubSpot?
I am a marketeer main the entire demand and consciousness performs for HubSpot Brazil – so, in HubSpot’s language, I am a Regional Marketer. I suppose to make it straightforward to elucidate what I do, think about that for those who see a weblog submit on our Portuguese web site for those who take part in one in all our webinars or in-person occasions in Brazil, for those who obtain a content material provide or a enterprise template, for those who see a cool Brazilian meme printed in Portuguese on our LinkedIn web page, or for those who see information about HubSpot on any Brazilian newspaper, I am working behind the scenes to make this occur! I am additionally concerned in a sequence of performs to help the Gross sales and Success groups who work each day to assist hundreds of Brazilian companies develop higher utilizing our options.
What does collaboration seem like in your workforce?
I do not assume I ever labored in any firm the place collaboration was as sturdy as it’s on the HubSpot advertising workforce. I sit within the LATAM & Iberia construction, and the collaboration and help of my friends who’re working in Spanish-speaking markets are extraordinarily necessary to assist me do my job higher. Our Worldwide advertising groups additionally play a significant half in my success, with inspiration, help supplies, and hands-on help when wanted. And naturally, the Worldwide Champions, which is a workforce inside HubSpot Advertising that takes care of principally getting every play launched to our English-speaking markets and ensuring that the Regional Entrepreneurs have all they should launch these performs in a approach that is sensible for every of our completely different areas. All of this unimaginable machine that’s our Advertising Org is a really aligned engine, that permits me to carry the very best of HubSpot, in language to our Portuguese-speaking audiences
What’s your favourite a part of your job?
My favourite a part of my job is that no day is ever the identical. I am a really bubbly individual, and likewise tremendous inventive, and having the possibility to all the time be engaged on one thing new and thrilling is nothing wanting unimaginable. I additionally love the truth that each HubSpotter is, on prime of being a really certified skilled, an unimaginable individual. I don’t know how Recruiting does it, however for those who’re working at HubSpot, meaning that you are a good, variety, and thoughtful individual. I really feel like I do my greatest in my job as a result of everybody round me is keen to assist and provides candid and correct suggestions, and everyone seems to be working for the expansion and success of one another and our clients.
What do you discover probably the most difficult a part of your job?
I put on lots of hats. It is difficult to be liable for a market as dynamic and various as Brazil, however that is additionally one of many issues I like about my job: Having to adapt our campaigns and initiatives to the “Brazilian approach”, delivering content material and model consciousness performs and ensuring we current ourselves as a model that is intently our buyer’s wants. All of this drives me to fulfill wonderful HubSpotters throughout completely different features and means I be taught one thing new each day.
What are just a few methods you steadiness work and life? How does HubSpot’s flexibility/hybrid work fashion assist with this?
I dwell in a medium-sized city in Eire known as Drogheda, which is one hour away from our Dublin workplace. The @flex work choice permits me to work from the workplace a few times per week and do business from home for the rest days. This helps me decide and select the very best methods to carry my greatest self to work. As a result of I am primarily based in Eire and dealing throughout the LATAM Workforce and for the Brazilian market, I additionally take care of some completely different timezones, so I attempt to adapt my beginning and ending hours on the times I’ve necessary conferences, webinars, or different issues I have to attend. The pliability accessible to us all to make this potential can also be one of many the reason why HubSpot is such a terrific place to work.
What are the highest three belongings you love about your position and workforce?
1. I like how various our workforce is. We’ve individuals from everywhere in the world and with nice illustration from Latin America and Iberia working with us (I am speaking Brazil, Colombia, Guatemala, Argentina, Spain, and Venezuela).
2. I like working with the groups in HubSpot: I’ve actual companions in crime that may help my concepts and the execution of nice issues in Gross sales, Success, Assist, Internet Technique, Product, Strategic Partnerships, Income Advertising, and the record goes on. Everyone seems to be extraordinarily real and hardworking and embraces every problem with a smile and a constructive angle. There’s nothing we will not do!
3. Greater than something, I like working with, and for Brazil. I have been residing in Eire for some time now and I like being right here. However having the chance to work for Brazil each day, and shifting the needle to help Brazilian firms of all sizes rising their enterprise, is extraordinarily rewarding.
How can you carry your complete self to work each day?
That is one other factor I like a lot about HubSpot. One minute I may be speaking to somebody about MRR, GPA Objectives, and Cluster Conversion methods, and the subsequent I’ll be speaking in regards to the newest in Ru Paul Drag Race and the way heartbreaking it was when Skank, my favourite pop-rock band from Brazil, introduced their ultimate tour. You’ll be able to carry your true self to work, and I do know I’ll all the time be listened to and folks will all the time be variety.
What has made your job at HubSpot completely different from different locations you’ve labored?
The kindness of its individuals and the real funding from management in making this not solely a terrific place to work, however a spot the place everybody can are available in, carry their greatest selves, and do their greatest work.
Inform us about any communities at HubSpot you’re part of.
I am a part of #latinx-at-hubspot, #pocah (Folks of Colour at HubSpot), and #women-at-hubspot communities, and I am a proud ally within the #lgbtqalliance.
What stunned you most about working at HubSpot?
I feel anybody beginning at a brand new firm all the time has nice expectations. What stunned me is that HubSpot retains enhancing, and its tradition and transparency with the workers are so uncommon it is virtually unattainable to imagine. There’s lots of exhausting work behind the scenes and the Tradition, Folks Operations and Management groups are all the time working to please us – it really works!
What retains you at HubSpot?
HubSpot was all the time on my record of prime 5 firms I needed to work at sometime. HubSpot Academy was my first contact with the model, and I all the time beloved its content material. I come from a really humble household however all the time dreamt huge. When HubSpot first contacted me via LinkedIn to speak in regards to the place I occupy at this time, I could not imagine it – it was really taking place. I suppose that is why I used to be so pleased all through the recruiting course of. HubSpot believed in me even earlier than I believed in myself. I feel what retains me round is the understanding that I am doing a very good job for the Latin and Brazilian group of shoppers and companions and that my work has an influence I can see each month.
What’s one piece of recommendation you’d give to somebody desirous to turn into a HubSpotter?
Be your self and imagine in your self. HubSpot values character and persona and I actually imagine that one of many causes I’ve handed my interview course of is due to how excited I used to be in regards to the alternative and since I used to be by no means afraid to indicate it.
Thanks for sharing a glance right into a day within the life on the Advertising Workforce, Rakky. Study extra about alternatives on HubSpot’s Advertising workforce right here, and be taught extra about all issues HubSpot Life over on Instagram.
