Fiverr lately launched its second annual Advertising Executives Report from Fiverr Professional, revealing that advertising leaders within the U.S. proceed to specific issues over the affect of synthetic intelligence (AI) on their trade. The report additionally highlights a rising reliance on freelancers to fill talent gaps, with many executives loosening return-to-office (RTO) insurance policies and integrating freelance expertise into their core groups.
“This annual survey affords a transparent and detailed yr over yr snapshot of the altering priorities inside advertising, displaying how trade leaders are adapting their methods to stay aggressive. It’s evident that the leaders who use freelancers don’t see them as only a bonus; they’re productiveness game-changers. It’s clear that freelancers aren’t simply right here to select up the slack-they’re right here that will help you win. In a world the place pace and suppleness outline success, freelancers are integral to an organization’s competitiveness,” says Maya Roisman, Common Supervisor of Fiverr Professional.
Key Findings from the 2024 Report:
- Freelancers as Important Workforce Members: 69% of promoting executives report a rise in freelancer utilization this yr, with freelancers contributing to not less than one out of each 4 tasks for 63% of surveyed leaders.
- Publish-Layoff Talent Gaps: 28% of promoting executives are turning to freelancers to cowl talent gaps left by workforce reductions, indicating the significance of freelance expertise in sustaining operational effectivity.
- Return-to-Workplace (RTO) Coverage Rest: Whereas 87% of executives keep some type of RTO coverage, this can be a drop from 95% in 2023. Of these ceaselessly utilizing freelancers, 43% supply extra versatile workplace insurance policies, reflecting a shift towards hybrid workforce fashions.
- Quarterly Challenges and Outsourcing: Advertising executives recognized Q2 and Q3 as essentially the most difficult occasions of the yr. Over 50% of respondents are contemplating outsourcing model administration and different important capabilities to freelancers throughout these high-stress intervals.
- AI Anxiousness Persists: Regardless of the rising prominence of AI, 63% of promoting executives surveyed stay involved about its affect on the trade, suggesting a cautious strategy to integrating AI-driven applied sciences.
Strategic Workforce Planning
The report underscores a strategic shift in direction of freelance expertise as a core element of promoting groups:
- Freelancer Conversion to Full-Time Roles: 70% of promoting executives have transitioned freelancers into full-time roles, reflecting the long-term worth of freelancers.
- Expertise Suggestion: Almost all (99%) of promoting executives who ceaselessly use freelancers are more likely to suggest hiring freelance expertise to different trade leaders.
To discover the complete findings and insights from the 2024 Advertising Executives Survey, go to: Fiverr Weblog.
Methodology
The analysis was performed by Censuswide amongst 503 U.S. advertising executives from corporations with 50 or extra workers. Information was collected from June 8, 2024, to August 15, 2024. Censuswide follows the Market Analysis Society’s (MRS) code of conduct and ESOMAR rules.
